P&G to Discontinue Max Factor in the US

Max Factor fans, listen up... it's a sad day in the world of makeup.

As crazy as it sounds, P&G has announced that it will discontinue selling Max Factor brand in the US starting sometime next year. Considering this brand originated in the United States, just turned 100 years old, and invented lip gloss, it's a bit of a shocker that it will no longer be sold here.

I'm going to stock up on Vivid Impact Lipcolor lipsticks, stat!

Max Factor girls can still get their fixes online, but only where international shipping is available.

Hang in there, girls!